Project Scope
At VIGOS, we are redefining modern masculinity through a brand identity that resonates deeply with the essence of strength, integrity, and confidence. In today’s world, where the concept of masculinity is continuously evolving, VIGOS aims to honor and uphold the timeless traits that have long defined what it means to be resilient and courageous.
This commitment is visually embodied in our logo, which draws inspiration from the legendary griffin, a symbol of boldness, protection, and nobility. The griffin’s presence serves as a powerful metaphor, positioning our brand as a shield and protector of men’s integrity and identity.VIGOS’s brand identity extends beyond visuals; it is embedded in our mission to create premium personal care products that meet the highest standards of quality while inspiring men to confidently embrace who they are. Our products are designed to empower, offering more than just performance—they stand as a testament to resilience, power, and the unwavering courage to stand tall in the face of adversity. At VIGOS, we are the protector and supporter of the modern man, providing products that echo the values of the Today’s Man.
Project Scope
Brand Strategy
Development
Creative Direction
Logo Design
Brand Identity Design
Brand Motion
UI UX
Printing designs
Launching Campaign
AI Design
Client
Vigos
CEO: Aymen ben Ahmed
CMO: Maryem Trabelsi
Falta Unit
Fonts
Inter by Rasmus Andersson