Mina Create
Draw my logo with white chalk
Vision
A world where everyone has higher intelligence and better taste.
Mina Animate
The liquid. is spreading, suggest adequate room sfx
Mina Animate
Make the watercolor spread slowly on the canvas, in asmr satisfying slow motion way, keep a perfect loop
Mina Create
Change the app name to MINA and use my mina app icon instead, make the background black and highly details on the iphone texture, macro detailed brushed titanium, make the iPhone thinner.
Design philisophy
We wanted everything to look human and analog, because we believe that human-made is always going to be the true luxury. But for Mina to truly stand as the higher intelligence for brands that can't use AI, she needs to be perceived as humanly as possible too.
Mina Animate
camera pushing back (find the technical word), model looking with attitude but softly moves
Mina Create
Close up shot on an Arab man blue eyed and sun-kissed skin wearing Bedouin outfit with sexy vibe and no jewelry in the scene, Close up on the face, add the dehaze, and blur, color grading, masculine jawline and 2 days non shaved beard and moustache on deep blue background
Brand positioning
In a market full of AI tools, we wanted Mina to never be perceived as another hard-to-use tool, but rather as the higher intelligence we never thought we needed. That was our position before the development process even started, and it is why it took three years to build Mina's thinking layer.
Mina Animate
The snakes are trying to strangle my bottle cap trying to open it and smell the perfume because it is irresistible.
Mina Animate
把她打造成阿拉伯和中国Z世代的混合体。
Brand Voice
We argued a lot about how Mina should sound. Some of us thought she should be corporate and formal, others suggested something whispering and calm, almost discreet, to mirror an elevated feel. But Madani insisted on a "sassy", girlish tone that makes you feel connected straight away, like she was some instagram model instead of being a machine. That is where the idea of selling matcha as AI tokens came from 🍵
Mina Animate
Make my model dance and jump with my shopping bag in tribal native rythm camera fix, slow motion 1000fps, slow movments
Mina Create
Abstract dancer, in black white get inspired from the scene attached
Mina Create
make my match box matche branded imagine the rest and print my logo on top very small but i want to keep box scratchs and wood imperfections and tiny macro details intact too, the floor must be dark brown brown and the box is matcha colored editorial still life , change the camera to be top view and the
Mina Create
Type mina on vellum paper like my scene, keep the embossing, same colors tone, blur aesthetic everything the same, don't recreate
Mina Create
Print" Beyond what the eye can see" on this shirt use the font design in logo and design pill
Imagery
We have all heard it, after sharing some of Mina's imagery over the past six months, that it feels like too much, that it feels over-edited. We say Mina has a curated library, and we noticed that few brands actually use it. That was deliberate, for one reason: we wanted Mina to catch the attention of luxury, of Dior, Prada, Tom Ford, Loewe. That is why her main imagery is editorial still life, made by her.
Mina Animate
looking firmly, camera fix, fashion editorial
Mina Animate
Camera pushing back, air blowing my model hair, end up with camera close up on her face
Mina Create
Use the scene. Stitch mina logo in the ticket, keep the rest intact and burn the shirt in the middle to add aesthetic, macro details, imperfections, the stitch must feel natural and esthetic, keep mu scene colors and composition intact the mina stitch must feel clean luxury, keep the transparency of the shirt and all and the burn is wide and big
Mina Animate
Turn the body scan into many eye ball scanner, non symmetry chaotic no order nake them made of that bone structure contrast
Motion Identity
Motion is part of Mina's brand identity. We made it so subtle you will not notice it, but it is there: a tiny push in, a small fade, a blur in and out. Those are also part of Mina's interactive design, along with small feedback animations when you hover an icon or a pill.
Mina Animate
Sunglasses dropping slowly in the jam, very satisfying video, asmr sound effects, cinematic studio sfx, slime vibe, camera fix, slow motion
Mina Create
Cup of matcha filled with cream matcha and pinky stuff, keep the editorial vibe of the scene
Mina Animate
Strong gaze, minimal movevments
Mina Animate
The shoes start melting, very satisfying video, very asmr sounds, camera fix and the frame is always the same very slow motion 1000fps
Mina Create
Make the art behind the business card dried pale flowers and scanned whilthe business cards more blue pale, keep imperfections, macro details, non symmetry all is good and appreciated
Mina Create
Replace my shoe filled with butter inside, in the scene
Mission
Mina exists to give brands intelligence with taste. Mina closes the gap between what is generated and what is worth publishing.
Mina Animate
Make my watercolor eye blinks
Client
Mina is an AI-creative agent for marketers, content creators and brand owners. Mina generates creative product images, videos campaigns, and daily content for instagram and tiktok.
Project Scope
August 2nd 2026
Brand Strategy, Market Position, Tone & Voice, Creative Direction, Logo Design, Brand Identity Design, Motion Design, AI Design, interactive design, Sound Design, UI/UX Design, Iconography, Web Development, Copywriting, Project Management, Account Management
Falta Unit
Creative Lead: Madani
Motion Designer: Yassine Weskawa
Graphic Designer: Moetaz Gharbi,
Content Manager: Mohamed Njeh
Media Manager: Islam Omrani
Senior Developer: Bilel Basly
Server & Backend Developer: Mohamed Turki
Full Stack Developer: Abderahman Magdoud
Fonts
Schibsted Grotesk by Bakken & Bæck,Henrik Kongsvoll
PP Fragment designed by Panagram Panagram foundry