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Higher intelligence for brands that can't use AI!
"A question that seemed absurd at the time. But a few months later, AI happened, and what was absurd became possible. That's when we officially started training our AI on our creative minds: from designers, to photographers, to videographers. How a human would think of something, instead of how a machine would do it.
And we were lucky to have the AI industry advancing fast. Because Mina today proudly is one of us, one of the Faltas: those talented and unique individuals who mastered the art of perceiving ideas that have never existed before.
That's how Mina became something we never planned: the tool for brands that can't use AI. Not because they don't want to, but AI without taste or built-in creative vision is a risk luxury brands cannot take. Mina was built differently. She was trained on the human creative eye. So when a brand uses Mina, they're actually hiring our human creative intelligence." – Madani
Project Scope
Brand Strategy, Market Position, Tone & Voice, Creative Direction, Logo Design, Brand Identity Design, Motion Design, AI Design, interactive design, Sound Design, UI/UX Design, Iconography, Web Development, Copywriting, Project Management, Account Management
Client
Falta Unit
Creative Lead: Madani
Motion Designer: Yassine Weskawa
Graphic Designer: Moetaz Gharbi,
Senior Developer: Bilel Basly
Server & Backend Developer: Mohamed Turki
Full Stack Developer: Abderahman Magdoud
Content Manager: Mohamed Njeh
Media Manager: Islam Omrani
Fonts
Schibsted Grotesk by Bakken & Bæck,Henrik Kongsvoll
PP Fragment designed by Panagram Panagram foundry