We were approached by Lumiere, a new aesthetic clinic specializing in fillers and Botox, located at The Galleria Mall on Al Maryah Island, Abu Dhabi, for a CGI launch campaign.

Initially, the project appeared to be a standard clinic launch focused on cosmetic injections. However, it quickly evolved into a much more high-profile campaign. We were soon connected with the regional managers of L’Oréaland Juvéderm, two of the world’s leading brands in skincare and medical aesthetics. The campaign’s focus shifted from simply introducing the clinic to strategically promoting its premium partnerships.

The final video was divided into two segments:

• The first part aimed to hook viewers by showcasing Lumiere’s core services—fillers and Botox.
• The second part highlighted the clinic’s exclusive use of L’Oréal SkinCeuticals as their professional skincare line and Juvéderm as their trusted injectable solution.

This project came with the challenge of aligning the vision and messaging across three major stakeholders: Lumiere’s marketing team, L’Oréal, and Juvéderm. Despite the complexity, we were proud to deliver a CGI campaign that was enthusiastically approved and appreciated by all three.

Campaign Strategy

Film production

Photography

3D Design

Motion Design

CGI Ad

L’Oréal Middle East Manager Hanen

Juvéderm Middle East Manager Fadhel

Lumière Marketing Manager Hajer

Lumière Operational Manager Nesrine

Creative Lead: Madani

3D Designer: Yassine Weskawa

Poppins byJonny Pinhorn,Ninad Kale

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