Project Scope
About the Project
“How to Modernize Old Logos Without Compromising Heritage”
In this project, I explore Jaguar’s logo redesign—a case study in balancing tradition and innovation. Jaguar, a symbol of luxury, power, and British engineering excellence, recently unveiled a new logo that, in my opinion, fails to embody the brand’s essence.
Through this video, I delve into:
- The history of Jaguar’s branding: What made the original logo iconic?
- The issues with the new design: Why does it feel generic and disconnected?
- My redesign process: Crafting a logo that honors the past while embracing the future.
Strategic Planning
- Analyzing Jaguar’s DNA to preserve key brand elements.
Sketching Ideas
- Refining the original logo with modern sensibilities.
Digital Design
- Transforming sketches into polished visuals for real-world applications.
Testing & Tweaking
- Ensuring the logo performs across various mediums like car grilles, ads, and more.
The Result?
A bold, modern, yet timeless Jaguar logo that stays true to its heritage.
Designer Takeaways:
This project is perfect for designers looking to modernize legacy logos while preserving their core identity. Throughout the video, I share tips and tricks to help you craft standout logos.
Project Scope
Logo Design
Logo Applications
Client
Jaguar: This is not an official case study
Falta Unit
Logo Designer: Moutaa Al Madani
Fonts
Inter byRasmus Andersson