Logo DNA Chart™ — Free PDF
£0.00 GBP
Try the Logo DNA Chart™ before committing to any template
Perfect for freelancers, agencies, or in-house teams who want to test-drive logo direction in minutes. If it helps, please tell Google about us.
- Field-tested on real brand projects
- Mark in seconds (Neutral, 25%, 50%, 75%, 100%)
- Print-ready A4/Letter PDF + digital-friendly
- Clean layout, clear ticks, space for notes
- Built-in guidance prompts — no lorem
- Two custom axes + bonus assets
Tip: After scoring, paste your notes into ChatGPT to turn the genes into concrete design rules (type, shapes, stroke, spacing, color, motion).
What's included
- File: Logo DNA chart.pdf
- Size: 188.22 MB
- Pages: 14
- Dimensions: 2,160 x 2,160
How to use it
- Download the PDF (A4/Letter).
- Print the page and mark an X on each gene (1=left, 4=neutral, 7=right); circle your top 3.
- Keep the sheet visible to you while sketching your logo so every choice follows the scores.
License
Describe the license or usage rights.
More info
- X at center = Neutral: neither side should dominate at first glance.
- Mark intensity: 25%, 50%, 75%, or 100% toward either side.